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国产手机进军海外

来源: 南方日报网络版     时间: 2019年09月22日 12:15:04
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(代)(,对)(于)(国)(产)(手)(机)(来)(说)(这)(是)(一)(个)(大)(市)(场)(,但)(事)(实)(上)(,随)(着)(单)(机)(均)(价)(下)(跌)(,销)(售)(额)(增)(速)(放)(缓)(,运)(营)(商)(和)(电)(商)(波)(动)(影)(响)(着)(产)(业)(链)(利)(润)(分)(配)(,国)(产)(手)(机)(厂)(商)(面)(临)(的)(是)(多)(方)(位)(夹)(击)(。根)(据)(调)(研)(机)(构)(赛)(诺)(公)(布)(的)(最)(新)(数)(据)(,2014年)(7月)(,整)(体)(手)(机)(市)(场)(销)(量)(较)(上)(月)(依)(旧)(呈)(现)(小)(幅)(下)(降)(趋)(势)(,环)(比)(下)(降)(2.9%,而)(6月)(份)(的)(数)(字)(同)(样)(呈)(现)(下)(滑)(趋)(势)(,环)(比)(下)(降)(3%。
  “由)(于)(竞)(争)(激)(烈)(,未)(来)(的)(手)(机)(市)(场)(,活)(跃)(的)(厂)(商)(不)(超)(过)(三)(到)(四)(家)(。”华)(为)(消)(费)(者)(BG负)(责)(人)(余)(承)(东)(近)(日)(对)(《第)(一)(财)(经)(日)(报)(》表)(示)(,如)(果)(全)(球)(市)(场)(份)(额)(不)(超)(过)(15%,就)(没)(有)(进)(入)(安)(全)(的)(区)(域)(。
  在)(国)(内)(市)(场)(竞)(争)(越)(发)(激)(烈)(的)(同)(时)(,越)(来)(越)(多)(的)(厂)(商)(开)(始)(积)(极)(布)(局)(海)(外)(市)(场)(,和)(十)(年)(前)(的)(手)(机)(出)(海)(相)(比)(,这)(一)(次)(又)(有)(多)(大)(的)(想)(象)(空)(间)(?
  国)(内)(竞)(争)(白)(热)(化)(
  “2014年)(是)(运)(营)(商)(、电)(商)(主)(导)(市)(场)(年)(,运)(营)(商)(集)(采)(及)(采)(购)(价)(格)(对)(市)(场)(影)(响)(度)(加)(大)(,踏)(不)(准)(节)(奏)(就)(会)(被)(消)(灭)(,而)(电)(商)(拼)(杀)(越)(来)(越)(残)(酷)(,价)(格)(标)(杆)(尺)(成)(了)(电)(商)(的)(法)(宝)(。”一)(位)(手)(机)(行)(业)(业)(内)(人)(士)(如)(此)(描)(述)(2014年)(的)(手)(机)(竞)(争)(态)(势)(。
  事)(实)(上)(,从)(上)(半)(年)(的)(4G终)(端)(发)(展)(来)(看)(,由)(于)(4G终)(端)(价)(格)(高)(,4G并)(没)(有)(引)(起)(大)(规)(模)(换)(机)(潮)(。一)(季)(度)(4G发)(展)(迟)(缓)(,市)(场)(豪)(赌)(4G的)(品)(牌)(厂)(家)(陷)(入)(库)(存)(跌)(价)(的)(魔)(咒)(。4G产)(品)(销)(售)(乏)(力)(,3G转)(4G特)(征)(不)(明)(显)(,缺)(乏)(产)(品)(动)(力)(。
  一)(位)(国)(产)(品)(牌)(厂)(商)(对)(记)(者)(表)(示)(,上)(半)(年)(国)(产)(手)(机)(厂)(商)(借)(势)(运)(营)(商)(,纷)(纷)(推)(出)(了)(4G手)(机)(产)(品)(,但)(从)(发)(布)(到)(上)(市)(有)(一)(定)(的)(时)(间)(间)(隔)(。此)(外)(从)(3G的)(价)(格)(发)(展)(历)(程)(看)(,中)(高)(端)(向)(大)(众)(普)(及)(这)(一)(过)(程)(需)(要)(时)(间)(。如)(果)(一)(开)(始)(就)(不)(计)(成)(本)(地)(推)(出)(低)(端)(4G终)(端)(、业)(务)(,对)(于)(微)(利)(的)(国)(产)(手)(机)(厂)(商)(来)(说)(,并)(不)(现)(实)(。
  “这)(也)(是)(为)(什)(么)(大)(家)(推)(出)(新)(品)(的)(节)(奏)(慢)(了)(很)(多)(的)(原)(因)(。”上)(述)(国)(产)(品)(牌)(厂)(商)(说)(。
  “二)(季)(度)(的)(时)(候)(市)(场)(是)(最)(淡)(的)(,很)(多)(零)(售)(商)(的)(库)(存)(超)(过)(七)(周)(以)(上)(,比)(往)(年)(生)(意)(都)(差)(。”上)(述)(国)(产)(手)(机)(厂)(商)(对)(记)(者)(表)(示)(,二)(季)(度)(3G产)(品)(清)(仓)(,很)(多)(厂)(家)(断)(臂)(止)(血)(,而)(到)(了)(三)(季)(度)(,运)(营)(商)(宣)(布)(减)(少)(补)(贴)(,手)(机)(厂)(商)(面)(临)(存)(货)(跌)(价)(的)(风)(险)(。
  “对)(于)(手)(机)(企)(业)(来)(讲)(,下)(半)(年)(4G引)(发)(的)(产)(业)(升)(级)(和)(洗)(牌)(才)(刚)(刚)(正)(式)(开)(始)(。”上)(述)(国)(产)(手)(机)(厂)(商)(如)(是)(说)(。
  海)(外)(市)(场)(仍)(需)(培)(育)(
  在)(国)(内)(手)(机)(市)(场)(进)(入)(“大)(洗)(牌)(”、利)(润)(微)(弱)(甚)(至)(亏)(损)(趋)(势)(下)(,国)(产)(手)(机)(厂)(商)(“出)(海)(”速)(度)(全)(面)(加)(快)(。
  近)(期)(,小)(米)(宣)(布)(进)(军)(印)(度)(市)(场)(,小)(米)(公)(司)(与)(印)(度)(最)(大)(的)(电)(商)(网)(站)(Flipkart合)(作)(发)(售)(小)(米)(3,拉)(开)(了)(国)(产)(手)(机)(电)(商)(品)(牌)(进)(军)(海)(外)(的)(序)(幕)(。与)(此)(同)(时)(,酷)(派)(独)(立)(电)(商)(品)(牌)(大)(神)(也)(宣)(布)(全)(面)(布)(局)(海)(外)(市)(场)(,试)(水)(海)(外)(电)(商)(,进)(驻)(印)(度)(、印)(尼)(等)(国)(家)(和)(地)(区)(。一)(家)(去)(年)(12月)(才)(成)(立)(的)(手)(机)(公)(司)(负)(责)(人)(对)(媒)(体)(表)(示)(,在)(海)(外)(市)(场)(,有)(很)(多)(国)(际)(化)(的)(机)(会)(,我)(非)(常)(认)(同)(这)(一)(点)(,因)(为)(我)(做)(了)(十)(四)(五)(年)(的)(海)(外)(市)(场)(,我)(很)(清)(楚)(这)(个)(机)(会)(有)(多)(大)(。
  但)(海)(外)(市)(场)(真)(的)(如)(此)(美)(好)(吗)(?
  事)(实)(上)(,从)(目)(前)(欧)(美)(手)(机)(市)(场)(的)(整)(体)(情)(况)(来)(看)(,国)(产)(手)(机)(厂)(商)(仍)(面)(临)(巨)(大)(挑)(战)(。易)(观)(资)(讯)(分)(析)(师)(路)(理)(彬)(表)(示)(,国)(产)(手)(机)(电)(商)(品)(牌)(可)(能)(会)(遭)(遇)(多)(重)(压)(力)(,一)(是)(不)(同)(于)(中)(国)(市)(场)(的)(营)(销)(玩)(法)(,二)(是)(国)(产)(手)(机)(电)(商)(品)(牌)(一)(样)(可)(能)(会)(遭)(遇)(专)(利)(战)(和)(品)(牌)(战)(。
  中)(兴)(通)(讯)(北)(美)(区)(终)(端)(CEO程)(立)(新)(对)(记)(者)(表)(示)(,小)(米)(模)(式)(在)(美)(国)(行)(不)(通)(,美)(国)(市)(场)(95%以)(上)(的)(手)(机)(都)(是)(运)(营)(商)(定)(制)(或)(合)(约)(销)(售)(。美)(国)(运)(营)(商)(强)(调)(用)(户)(体)(验)(,除)(了)(质)(量)(测)(试)(外)(,还)(有)(网)(络)(匹)(配)(测)(试)(、应)(用)(测)(试)(、入)(网)(测)(试)(等)(一)(系)(列)(严)(格)(的)(准)(入)(程)(序)(。而)(美)(国)(用)(户)(虽)(然)(网)(购)(经)(验)(成)(熟)(,但)(在)(购)(买)(手)(机)(方)(面)(仍)(然)(习)(惯)(于)(运)(营)(商)(话)(费)(补)(贴)(。
  “并)(且)(,专)(利)(将)(成)(为)(最)(大)(的)(拦)(路)(虎)(。”程)(立)(新)(对)(记)(者)(说)(,随)(着)(中)(兴)(在)(美)(国)(市)(场)(进)(入)(前)(四)(,从)(2012年)(开)(始)(到)(现)(在)(每)(个)(月)(甚)(至)(每)(周)(都)(会)(收)(到)(美)(国)(公)(司)(的)(专)(利)(诉)(讼)(。程)(立)(新)(向)(记)(者)(介)(绍)(,中)(兴)(在)(手)(机)(方)(面)(有)(超)(过)(20年)(的)(专)(利)(积)(累)(,但)(依)(然)(面)(临)(着)(部)(分)(专)(利)(流)(氓)(公)(司)(在)(通)(信)(专)(利)(、外)(观)(专)(利)(、新)(技)(术)(专)(利)(甚)(至)(编)(码)(格)(式)(和)(电)(源)(管)(理)(等)(基)(础)(专)(利)(等)(方)(面)(的)(起)(诉)(。
  “每)(个)(进)(入)(美)(国)(市)(场)(的)(中)(国)(手)(机)(厂)(商)(都)(必)(须)(重)(视)(专)(利)(问)(题)(,一)(方)(面)(加)(大)(自)(身)(专)(利)(研)(发)(和)(创)(新)(,另)(一)(方)(面)(该)(付)(费)(的)(就)(花)(钱)(协)(商)(。千)(万)(不)(能)(抱)(着)(试)(试)(看)(的)(想)(法)(进)(来)(,一)(旦)(专)(利)(官)(司)(打)(输)(之)(后)(整)(个)(产)(品)(都)(会)(被)(判)(市)(场)(禁)(入)(,甚)(至)(会)(把)(整)(个)(公)(司)(都)(赔)(进)(去)(。”程)(立)(新)(对)(记)(者)(说)(。
  此)(外)(,他)(表)(示)(,在)(美)(国)(等)(海)(外)(市)(场)(,首)(先)(应)(该)(学)(习)(对)(方)(的)(游)(戏)(规)(则)(和)(沟)(通)(方)(式)(,这)(对)(于)(中)(国)(企)(业)(来)(说)(非)(常)(重)(要)(。“不)(要)(把)(中)(国)(企)(业)(的)(坏)(习)(惯)(带)(到)(国)(外)(去)(,中)(国)(企)(业)(品)(牌)(是)(一)(个)(整)(体)(,一)(个)(品)(牌)(的)(劣)(迹)(会)(影)(响)(整)(个)(中)(国)(手)(机)(品)(牌)(的)(声)(誉)(。”点)(击)(进)(入)(【股)(友)(会)(】参)(与)(讨)(论)(
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